Analytics
- Region social, political, and economic situation analysis.
- Marketing consulting.
- Economic and social programs analysis.
Market research
- Market volume, segmentation, and trends.
- Product positioning.
- Company activity assessment.
- Brand testing.
- Advertising campaigns efficiency.
Research methods
Quantitative:
- Household, street, and telephone polls.
- Panels.
- Hall-tests and home-tests.
- Retail audit and store checking.
- «Omnibus»
Qualitative:
- Expert and b2b-surveys.
- In-depth individual and group interviews.
- Focus groups.
- Content analysis, press clipping
- Desk research.